Interactive Case Study

Playful Rewards: 60-Day Growth Journey

Slide through time to see how we scaled from 0 to 150K installs with 420 affiliate creators

Timeline
Day 60
Launch30 daysComplete
420
Active Affiliates
$200,000
Total Spend
150,000
New Installs
$3.25
Avg LTV

Growth Curves

Key Milestones

D7
First week results
8,500 installs · 45 affiliates
D14
Scaling begins
28,000 installs · 120 affiliates
D30
Hit 100K milestone
85,000 installs · 280 affiliates
D45
LTV optimization
125,000 installs · 350 affiliates
D60
Campaign complete
150,000 installs · 420 affiliates

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See projected results based on this case study's performance ratios